What Is the WhatsApp Business API? A Plain Guide for Growing Teams
The WhatsApp Business API lets a company talk to customers at scale with a team, automation and software. Here is what it is, what it costs you in effort, and who needs it.
Practical articles on the WhatsApp Business API, templates, broadcasts, automation and AI.

The WhatsApp Business API lets a company talk to customers at scale with a team, automation and software. Here is what it is, what it costs you in effort, and who needs it.

Both are official, but they solve different problems. Compare team size, automation, broadcasts and limits so you can choose without guessing.

The 24 hour customer service window decides when you can send free form messages and when you must use a template. Here is how it works.
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